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Dreyfus To Present MVP Award After Supercoppa Final

Jan 12

Lega Serie A has announced a partnership agreement to sign a partnership agreement with Socios, an all-in-one, fan-driven and rewards platform for sports fans worldwide. The agreement will see Socios becomes an Official Partner of Lega Serie A and also Main Sponsorof the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Football Finals.

This new partnership will officially begin at the time Socios President Alexandre Dreyfus presents the MVP award at the conclusion of Tomorrow's (January 12th) Supercoppa Final between Serie A rivals Inter Milan and Juventus at the San Siro Stadium.

The partnership continues to grow on Socios's vast presence in Italian football. Socios has already signed agreements to Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma and the Italian national team.

Beyond Italy, Socios's 100+ strong partners include soccer giants FC Barcelona, Paris Saint-Germain, Atletico Madrid, Valencia, Manchester City and Arsenal. Apart from football Socios's constantly expanding network of sports includes the UFC, F1 teams, 25 NBA franchises and the New England Patriots of the NFL, the New England Revolution of MLS and 14 NHL franchises, as well as the top teams in cricket and esports.

"We are delighted to announce this collaboration with Socios, a leading brand in its sector that has been working with the highest level of sports for some time now. Through this partnership Lega Serie A proves once yet again its ability to take advantage of the opportunities presented from new marketplaces, looking toward the future, and innovative and careful to respond to the needs of fans around the globe" stated Luigi De Siervo, the CEO of Lega Serie A.

Alexandre DreyfusCEO of Chiliz and Socios, said: "In 2021 we have increased our user base by more than 500%. We also welcomed nearly a million new users to our platform.

"We've set higher goals for the coming twelve months, and we're excited to start 2022 with this major announcement that strengthens our commitment to the Italian sports industry.

"We hope to work in close collaboration along Serie A, spreading the message of Socios and building up our superfan community in Italy and all over the world."

Over 1.3M users from 167 nations are using the Socios application to interact with and be rewarded by the teams they cherish and support by way of Fan Tokens. Fans Tokens can be described as digital currency that are minted on the  blockchain. They grant their owners access to voting rights in polls and VIP rewards, as well as special promotions and AR enabled functions, games and contests.

For 2022, Socios's aim is to attract millions of new followers across the world to the benefits of Fan Tokens, with new innovations in features, rewards and features being added throughout the year. Socios is planning to include many other major international sporting organizations to its existing list as well as launch highly visible global and national marketing campaigns , and expand its entertainment and sports community significantly in the coming 12 months.

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