The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been part of traditional marketing and business. In recent times however, it appears that funnels are getting discussed everywhere online.
Many people want to know more about the marketing concept and how it can be utilized in their online business marketing strategies. Continue reading if you want to learn more on the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel doesn't actually refer to the concept of a funnel. This marketing concept uses the term "funnel" to refer to the sales process from beginning to end. Since it has a broad opening for customers who are "Unqualified Prospects" at the top, and a much narrower opening for converted sales in the middle,, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never spoken to you but may be interested in your products or services. By the end of this funnel, a number of offers and sales actions after, you've received people who have purchased the product or service you offer and have made a purchase as well.
Another reason why a lead-generation funnel concept is so effective is the fact it allows you monitor potential customers at various levels of the sales process. Utilizing the sales funnel to determine the number of prospects who are qualified at every stage, you can predict how many potential customers are likely to become customers.
A sales funnel can aid you in determining the areas where your sales strategy is failing or successful or if your marketing campaign isn't attracting enough customers. This information will allow you to determine where to focus your efforts and help you achieve your marketing goals. It is used to monitor and control the process of selling of customers.
The Front- End or Sales Funnel Top
Your top sales funnel is the most active and most important area in your process. It is constantly tested. There is no limit of front-end ideas. Your imagination and your resources are the only limitations.
The primary purpose of the front end is to draw potential customers in and turn them into buyers later in the sales process.
The potential customer is "qualified" once they opt-in or sign up for something you provide. This is when of the sales funnel that the prospective customer, or "Unqualified Prospect" becomes qualified leads because they have taken an action that actually demonstrates that may have enough interest to buy your product or service.
You must drive targeted traffic on your blog, website or squeeze page in order for your front-end system to function. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posting forums, and many other sources are some of the most efficient methods and sources.
There are many ways to "qualify" an "unqualified prospect. A squeeze page is one of the most efficient ways to "qualify" the unqualified prospect. It allows you to offer something of value that is relevant to your products or services, that people can receive for free or at a greatly discounted cost by requesting the email address they provide. You can select from newsletters and related reports, as well as video and e-mail course.
So we realize that the front end of the sales funnel is where folks are drawn to your sales funnel. What do you think of the back-end?
The Back-End or Bottom of The Funnel
The back or bottom of your sales funnel is the place where most sales and profits are generated. It usually contains your higher priced products. These products would all be suitable for the same audience, however they are delivered in different formats, like audio, video and live interaction.
The primary difference between the front end and back-end lies in the type of customer as well as the price of the product or service that is being provided.
Even though it is true that a very tiny percentage of people be able to enter your front-end, only 1-2% will end up in your back-end. This is fine, given the fact that this select few will be investing more money.
It is evident that, although front-end products and services may cost under $100, back-end items and services are typically priced in the 100s or 1000's. The bottom or back-end of the sales funnel is your primary source of revenue for an Internet business. This is also the most reliable part of this sales process.
The sales funnel can be as complex or simple as you want to make it, as long as you have the right resources and the right ideas.
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